Article Marketing And Your Network Marketing Business
Tuesday, March 31, 2009 at 05:31PM
Article marketing is a free, effective and easy way to promote your website and build your reputation within the virtual world. There are a number of article directories that are highly ranked and send thousands of people to websites everyday.
To understand article marketing, you must compare it to event advertising. If a local band is having a concert, they print out flyers and put it all around different neighbourhoods. They pass out flyers to people and even put ads in appropriate sections of the newspaper. The idea is to promote the event to as many people as possible.
Article marketing works on a similar principle. You have to create content and promote it to as many article directories as possible. This content is put along with a resource box. The resource box has information about you and your website along with an anchor text linking back to your website.
Now when you look at a flyer advertising a show, you get an idea of what the concert will be about, but you still need to see the concert. Similarly, in article marketing, the reader should only get a taste of what you’re offering them through your website, but at the end of the day, they need to come to your website in order to get all the information.
Another thing to remember in order to succeed in article marketing is that the content needs to be unique. So if you write an article and put it in both ezinearticles.com and goarticles.com, you are spamming. Since links from both come back to your site, you are hurting your reputation. If the same content is on your website, then you will be penalized by search engines for plagiarism.
In order to beat that, you either need to write a lot of unique content or learn the art of spinning. Spinning is the process of taking an article and creating new versions of it. Each version is unique in the words that are used, even though the basic content is the same. There are numerous free software applications that will help you to spin articles and the process is quick and efficient.
There are also many software programs that you can use to make the submission process breeze. However, in order to succeed, you need to start small. Make a list of 10 article directories that you think are appropriate to promote your website. These directories should have a high page rank and allow links back to your website. Then, create 10 unique articles and spin them into 10 versions for each. Use an article spinner for this. It will save you hours of time.
Once you have your list of 100 articles, start posting them to these directories. This process will take you a few hours since you have a high volume to deal with, but at the end of the day, you will have more than a hundred links to your website from high ranking directories.
Overall, article marketing is free and powerful. If you do it well, you will not only promote your website in a very short period of time, but it will do wonders for your website ranking. Over time, as your website ranking grows, you can reduce the frequency of article posting or even out source them to someone else. One thing is for sure, your rankings will be on the rise and the benefits will be long term.


